Yahoo should call Microsoft’s bluff. The online search firm rebuffed a $31-a-share bid from Microsoft in February. But now its fortunes have turned about, and Yahoo is losing ground to Google. If Yahoo thinks that having more scale would help stop the slide, it should put its money where its mouth is and offer to buy Microsoft’s MSN unit.
Yahoo has little to lose. Its stock is trading at a third of what Microsoft offered. Its proposed partnership with Google fell apart a few weeks ago, and Microsoft’s chief, Steve Ballmer, has publicly spurned Yahoo’s reconciliation attempts. These disappointments recently led Yahoo’s boss, Jerry Yang, to resign.
Meanwhile, Google keeps hoovering up market share in the search business at everyone else’s expense.
Also explore complete informations from – http://www.iht.com/articles/2008/12/01/business/views02.php
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